Skinfix CEO Amy Risley is a magnificence veteran, who honed her advertising and marketing chops on the likes of firms like L’Oréal, Coty, Jo Malone, and House NK.
Amy later moved to Halifax, Nova Scotia Canada to boost her household, she thought she had left the world of magnificence behind —however destiny intervened. She found the Skinfix 140-year-old, pure therapeutic balm in her hometown. used it on her daughter’s eczema and was amazed by its therapeutic properties.
She noticed a market alternative for merchandise that heal pores and skin with out steroids, irritants and synthetics. She bought the corporate in 2012 from the good, great-granddaughter of the unique inventor, a British pharmacist. At the moment, the model brings collectively pure and dermatologist-recommended skincare.
Right here, Amy shares her guidelines for all times, in her phrases.
- Failure just isn’t solely inevitable — it’s important.
None of us take pleasure in failing — however it’s going to occur. Failing early in life is definitely a blessing. I’ve some mates who didn’t actually expertise their first massive “failure” or set-back till properly into their 20s. They did properly at school, or sports activities, or any endeavor that they pursued. They labored arduous and achieved their objectives. When one thing ultimately didn’t go to plan – regardless of arduous work – it was debilitating. They felt they’d misplaced management. Changing into comfy with failure and studying to extract its classes, is mission-critical for my part. Our journey might be stuffed with ups and downs; it’s assured. How we select to just accept and reply to failure is as much as us. The teachings in failure are the place the actual magic and private progress resides.
2. We’re nothing with out objective.
I consider we’re every endowed with presents — and the duty to make use of them. Whether or not via work, artwork, service, household, spirituality — I consider we’re programmed to pursue a life with objective. The journey is about exploring our presents and discovering our objective (or a number of functions) alongside the way in which. I attempt to stay with coronary heart and eyes broad open — grateful for my presents, and aware of my obligation to share them.
three. Extraordinary claims require extraordinary proof.
Warren Buffet says “a model is a promise.” Your model’s integrity is all the things. I consider that doing the appropriate factor by your shopper is paramount. Create the perfect product, cost a good worth, and do your utmost to make sure that it delivers on the promise. Don’t make claims you could’t substantiate. Don’t reduce corners on high quality or efficacy. Respect your shopper’s funding in your product, and be obsessive about delivering. I’ve been within the magnificence and wellness area for 20 years, and I’ve seen manufacturers take liberties with the claims that they make about their merchandise. My private philosophy is “extraordinary claims require extraordinary proof”. Don’t say it if you happen to can’t show it.
four. Quick followers usually win.
First movers beware. Being the primary off the mark with a brand new thought is usually a legal responsibility. The primary usually have to teach the market, forge the trail, make the expensive errors. Quick followers can be taught from these errors, and enter the market as soon as the mud has settled, and a path cleared. They will iterate to create a extra profitable, sustainable model of the unique thought. Generally second is greatest. So pause and replicate earlier than leaping in. If you’re the primary to create a brand new class — take into consideration the worth of taking it one step at a time – versus going all in out of the gate. Think about taking the time to be taught whereas mitigating threat. Recognize that opponents don’t sign demise, however somewhat validation that the thought could have legs. Their entrance into your area will assist to teach your shopper. You simply must hold your recreation sharp.
5. Folks can change.
Everyone knows the previous adage “a leopard doesn’t change their spots.” Whereas this may be true — it can be false. We’re programmed to vary. We are supposed to evolve. I consider that each one of us have the capability, and lots of make it their mission, to be the perfect model of themselves. I consider that forgiveness is highly effective and transformative. I consider that folks can change. It’s vital to belief that they may and to present them the advantage of perception.
Thanks, Amy! Keep tuned for extra 5 Guidelines installments.
“5 Guidelines For Life” is a collection on Rouge18 through which I ask others to share their 5 guidelines for all times about something and all the things. You possibly can be taught so much about an individual by studying which 5 issues govern their actions, no?