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Estee Lauder’s The Estee Edit

Makeup

Estee Lauder’s The Estee Edit

The Estee EditAs if all of us wanted one other magnificence assortment to swoon over?! Estee Lauder introduces their new socially pushed assortment aimed to draw the Gen Y client. Though Estee Lauder’s intent is to achieve youthful consumers, The Estee Edit is an 82-piece assortment I’m really loving!

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This assortment is dope, hip and comes with a classy packaging that’s impressed by “magnificence attitudes” (and ain’t that the way you apply your make-up in any case) – “The Edgiest,” “The Barest,” and “GoGlow”. These magnificence attitudes give shoppers a buying expertise we’ve by no means expertise. This additional confirms that magnificence junkies are NOT loopy. We’re simply appearing out on our feelings!

The Estee EditThe Estee EditThe Estee EditThe Estee Edit

The attitudes are kinda self-explanatory however every have one thing wildly completely different to supply from pigmented nude and tonal shades, thick liners and wealthy mascaras to hydrating masks and illuminators.

I received a sneak peek at a current press occasion so I’ll have some movies up quickly. However if you wish to probe for your self earlier than I get these up, this assortment will likely be out there completely at Sephora.com on March 22nd.

Of their efforts to succeed in a youthful demographic, Estee Lauder tapped spokesmodels, Kendall Jenner and Irene Kim. Take a look at the sizzle reel beneath.

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