As if all of us wanted one other magnificence assortment to swoon over?! Estee Lauder introduces their new socially pushed assortment aimed to draw the Gen Y client. Though Estee Lauder’s intent is to achieve youthful consumers, The Estee Edit is an 82-piece assortment I’m really loving!
This assortment is dope, hip and comes with a classy packaging that’s impressed by “magnificence attitudes” (and ain’t that the way you apply your make-up in any case) – “The Edgiest,” “The Barest,” and “GoGlow”. These magnificence attitudes give shoppers a buying expertise we’ve by no means expertise. This additional confirms that magnificence junkies are NOT loopy. We’re simply appearing out on our feelings!
The attitudes are kinda self-explanatory however every have one thing wildly completely different to supply from pigmented nude and tonal shades, thick liners and wealthy mascaras to hydrating masks and illuminators.
I received a sneak peek at a current press occasion so I’ll have some movies up quickly. However if you wish to probe for your self earlier than I get these up, this assortment will likely be out there completely at Sephora.com on March 22nd.
Of their efforts to succeed in a youthful demographic, Estee Lauder tapped spokesmodels, Kendall Jenner and Irene Kim. Take a look at the sizzle reel beneath.