The Fairly Linked model has advanced a lot over the previous decade from once I first began as a magnificence blogger/reporter 10 years in the past! I used to be serving to manufacturers like NARS, Kiehl’s, Jurlique in advertising and develop earlier than moving into the blogger world, with no thought blogs/social/influencers would explode to what they’re now. Now we’ve expanded the content material vary to incorporate vogue, journey, way of life and past and the doorways Fairly Linked(™) has opened to main campaigns, journal options, TV appearances and past nonetheless blows my thoughts. In 2014 we added, Share Your Magnificence, an incredible non-profit program we began with Household-to-Household to assist donate magnificence merchandise to ladies’s shelters and now we’re in a brand new chapter, my Fairly Linked equipment line.
Our multi-purpose straps have grown such a cult following, virtually as massive as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Subject to Chloe Kim!
I not too long ago launched with City Outfitters and our on-line retailer has grown a lot to incorporate luggage, reusable straws and mobile phone jackets, that we would have liked a celebration to have fun and correctly launch my little model that might.
For the reason that Home of Fairly Linked (ought to I begin calling it that, lol!) has so many elements I wished to take visitors on a journey by means of the Fairly Linked World and my manufacturers evolution over the previous decade! We made passports for his or her journey and had every gifting stations gave them as a stamp as they traveled by means of my story.
The journey started with…
LeSportsac: Friends began at LeSportsac the place they picked out their journey bag for our journey by means of Fairly Linked world!
Fairly Linked x LeSportsac HISTORY: LeSportsac runs my charity and since 2014 has helped me bag (of their luggage!) over 130,000 magnificence merchandise to donate to ladies’s shelters, I’ve additionally actually traveled the world of their baggage and luggage.
Essie: Subsequent they headed to Essie for manicures (since you want a mani in your journey!) and loved shades from the brand new Spring assortment!
Essie x Fairly Linked HISTORY: Essie was one in all my first main campaigns (in 2012) once they put me in a BaubleBar x Essie marketing campaign). We’ve additionally loved many vogue weeks collectively, and was honored to have Alicia Torello (@aliciatnails) who leads their vogue weeks and who I’ve been backstage with masking her nail appears for years!).S
Sunglass Hut: Subsequent cease Sunglass Hut, as a result of you may’t not journey with out the chicest sun shades. From high manufacturers together with Ray-Ban, Prada, Versace, Miu Miu and extra, Sunglass Hut has every little thing to suit your fashion, and handy places, in all places, which while you’re a woman on the go, like me you admire. My obsession with sun shades is not any secret so it was really particular for me to share them with my visitors. Our Historical past: I’ve carried out a number of TV segments and spokesperson work for Sunglass Hut and so they have been aside of main milestones from doing Additional at Common Studios in LA with Mario Lopez, to being streamed throughout Instances Sq. for interviewing Sophia Bush on her high sunglass picks, this a model I really cherish and love to advertise!
Stila Cosmetics: They subsequent headed to Stila Cosmetics, for a makeover (it’s a must to look good to your passport picture), and have been gifted the brand new Magnificence Boss lip gloss (I’m carrying shade “within the crimson” in all my pictures). After the quantity of magnificence awards I’ve judged from Glamour’s to ICMAD and sweetness boss options I’ve had in Heath, Elle, Marie Claire, New Magnificence and past, you may admire my pleasure over a Magnificence Boss lip gloss. Stila was additionally the primary liquid eyeliner I fell in love with and we’ve loved an extended historical past of launches and vogue weeks collectively.
Erno Laszlo: The model that launched me to charcoal earlier than it turned an ‘it’ ingredient and continuously pushes innovation (their Exfoliate & Detox Hydrogel Masks will change your life). Erno Laszlo generously gifted their new Hydra-Remedy assortment (Serum + Foaming Cleanser), Pore Cleaning Clay Masks and the brand new Multi-Job Eye Serum Masks (you understand how obsessed I’m with eye gels – these have been a life saver for my sleep disadvantaged, puffy eyes!). Actually every little thing it’s worthwhile to hold your pores and skin plump and get picture/journey prepared!
White Honey Photograph Studio: White Honey is the highest studio for pictures and go to for high magnificence manufacturers from SkinCeuticals, Chanel, Kiehl’s, L’Occitane, SuperGoop, Marc Jacobs magnificence (I may go on all day, examine their work out HERE). OUR HISTORY: Once I launched the web site for Fairly Linked Store, they did the photoshoot and have been my wonderful companions for this subsequent chapter and dealing with my product pictures. Additionally they shot a few of my favourite magnificence campaigns and excel in way of life, flat lays, head pictures and product pictures — so mainly every little thing.
For the occasion White Honey supplied three photoshoot rooms for all of the visitors picture wants. We had a Passport Shoot (jk we have been doing headshots however for the sake of the theme lets name it passport pictures). We additionally had a flat lay station, and a life-style room which Nourison, one in all my favourite inside and carpet manufacturers designed. The throw pillows, the poufs (that are a steal for $90!) and carpets are all from them! And so are the carpets in my residence. I’m so glad they got here on board to assist re-create my residence (though it’s a bit of pretend information for me to fake my lounge is that this organized and epic!). I really like them as a result of they’re inexpensive and have so many wonderful kinds. It’s also possible to discover numerous their merchandise on Overstock for an absolute steal!
Williamsburg Pizza: It’s no secret I’m a HUGE fan, I’ve been with them since their first opening in Williamsburg and now a number of places later (Williamsburg, LES, UES, Clinton Hill, 310 Bowery Bar and shortly to be Union Sq!), I’m so proud to be aside of their story as a lot as they’re aside of mine. Over time from once I hosted Patricia Subject’s showroom social gathering to different occasions which they’ve sponsored the pizza for. They’re my one true dependancy and favourite vice. They’re additionally the primary model I did a Fairly Linked collaboration straw with and their iconic “Contemporary” emblem. Examine them out HERE.
The journey ended with a Fairly Linked store DIY bar the place visitors may customise their straps with charms and a BOSS ring bar to get them fitted for his or her rings. Our Boss membership is rising and I can’t inform you the enjoyment it brings me to see my rings on so many highly effective, sensible, stunning ladies (and males!).
We then by means of an epic 150+ individual launch social gathering with Bumble Bizz stuffed with manufacturers, pr/TV peoples and buddies who’re the rationale I get to do what I do! I’m a brilliant networker, and whereas I deliberate this social gathering and did all myself, it was my companions that made it potential. Bumble Bizz app, is the app model of who I’m. It connects you with enterprise professionals to fill the abilities it’s worthwhile to develop your small business and community. It’s such a present and I want I had it once I began out 10 years in the past on this weblog and model world. Now it’s a fair greater reward as I prepare for my subsequent launches (you didn’t assume I used to be stopping right here?). Develop your community buddies, you by no means know who you’ll meet that can change your life.
Additionally thanks to Fotocare for the gear rental. Pura Nonetheless (spiked nonetheless water!), Gin Lane 1751, Q Mixers, The Kohas Company, Thalassa Restaurant, Tsantali wines for the drinks! And Coterie Celebration for the cups, plates and for the balloons and social gathering decorations. And particular because of my sister Renee, Makeda of Glamazon Diaries / Glamazon Photograph, and Lorna from The Fabulous Report for serving to me run the present. I couldn’t have carried out this with out you.
Now for the enjoyable! Coachella is arising and all of our merchandise are epic for music pageant season, get pleasure from 20% off low cost this month with code GETPRETTYCONNECTED on prettyconnected.com/store
I hope you loved the trip! I take into account all of you part of my journey.
Each reader, supporter… For those who’ve preferred a photograph of mine on Instagram or learn any of my articles, you then’ve been part of my development, and for that I can’t thanks sufficient. Ten years is a very long time to be running a blog and as I’m nonetheless a one girl present, I actually owe it my buddies and supporters for with the ability to pull every little thing off!
Talking of which our handles are @prettyconnected / @prettyconnectedshop.