Why This Beauty Startup is the Future of Affordable Luxury Eyeshadows and Brushes

Next in line for disruption? Beauty,

When it comes to quality shadows, This startup makes creativity affordable.

In one corner of the ring, you have the heavyweights—Sephora, Ulta, Mac, Estee Lauder,. The other corner? you have the startup, Karity

It’s easy to place bets on the reigning champions, but here’s why the knockout in this boxing match will be given by Karity.

A social media user doing a live swatch of the highly anticipated Nudes & Rudes palette.

Punches above its weight, using social media

Today, you can buy makeup anywhere online—Amazon.com to Nordstrom. However, unlike its mass-produced and overpriced counterparts, Karity wants to bridge the gap between luxury quality and fair prices using social media.

Live swatching has been a paramount to this startups success. Swatched above is the Smokey And Nudes & Rudes.

Floats like a butterfly; stings like a bee
Karity, in merely two years, is already achieving seven digits in sales, including selling 71,000 pigmented eyeshadows in the first six months they were released.

“Thanks to our direct to consumer approach and our unique formula we are able to invest the majority of our money into the product quality where traditional brands invest more into distribution and marketing, which only ends up adding to the price charged to customers,” says Rami.

Youtubers often put this startup to the test.

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Many youtubers put Karity to the test in this video Thataylaa shows that Karity eyeshadows trump the high end brands, again, more bang for your buck.

As Thataylaa says in her video, “Karity eyeshadows are putting these luxury eyeshadows to shame right now. I’m kinda over them after looking at all these swatches.” While luxury brands are super pricey, Karity is just as pigmented and inexpensive.

Pay $16 for one eye shadow from Luxury brands or pay $4.50 from Karity? That’s the knockout punch lightweight Karity is delivering to the makeup industry’s heavyweights.

See YouTuber Lacy Nicole and hundreds of others for that matter demo the shades in hypnotizing videos.

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These palettes have truly gone global, here’s another video this one by the famous “Shan Shortcake Beauty” that has magical pigments busting through the screen.

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These Nudes & Rudes recently released and are blowing up social media.
With such affordable pricing and high quality Karity has set a new bar in beauty.
$20, $25 and $29 for these three.